Friday, February 26, 2021

Micromarketing

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Over the past century there have been three changes in the orientation of marketing distribution, selling and brand management. The Internet is consolidating the fourth stage of marketings evolution marketing as managing individual relationships with customers (Doyle 000).


Since the heydays of mass marketing in the 150s, through the decades to the twenty-first century, marketing thought has pushed for smaller and smaller groups of consumers as market targets (Schiller 18 cited by Goldsmith 1). Initially the response to meeting customer needs better was market segmentation. Companies brought out an increasing number of product variants to meet the diverse needs of their customers. Media too became more segmented mass circulation newspapers and magazines were replaced by a number of specialised issues, and the digitisation of technology also facilitated an explosive growth of the number of radio and television channels. The most rapid change results from the revolution of information technology. By 001, only a decade after the emergence of the world wide web, a fundamental change in business and society had occurred- a critical mass of people, over 00 million, at home and at work, are able to communicate electronically with one another at essentially zero cost, using universal, open standards (Doyle 00).


Micro marketing is a concept that lies in the area of segmentation. It is a segmentation strategy. In Kotlers et al Principles of Marketing, micro marketing is listed as a level of market segmentation Companies can practise no segmentation (mass marketing), complete segmentation (micro marketing) or something in between (segment marketing or niche marketing) (Kotler et al 1). While segment and niche marketers tailor their offers and marketing programmes to meet the needs of various market segments, they do not customise their offers to each individual customer. Segment and niche marketing fall between the extremes of mass marketing and micro marketing. The aim of micro marketing is to get as close to the segment of one, as opposed to mass marketing which does not consider any segmentation at all. Kotler et al (1) define micro marketing as the practice of tailoring products and marketing programmes to suit the tastes of specific individuals and locations.


The Dictionary of Business, Oxford University Press (16) defines micro marketing as


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Friday, February 19, 2021

"The stability of a society depends on how it responds to the extremes of human behavior."

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I agree with the claim that how stable a society is depends on how it reacts to both the extremes of human behaviour,positive and negative.


If we go back in time to see how society gradually evolved, well see that the very basic reason for the formation of societies was to exercise a controlling influence on human behaviour. Early man began to hunt animals in groups. These groups became the tribes.Each tribe was governed by a set of primitive laws. Perhaps it was forbidden to kill a member of your own tribe. Also positive behaviour was rewarded,in the form of titles etc. These tribes gradually metamorphised into todays societies governed by a much more comprehensive set of laws.


There are different types of societies in the world today. On one hand we have the liberal Western societies and on the other we have fundamentalist societies like in Afghanistan. In fundamentalist societies, we often find brutal punishments for crimes. A thief may have his right hand cut off as punishment. These punishments, though inhuman, serve as a very effective deterrent and help to keep in check a society fraught by violence, poverty and illiteracy. That is the reason why such societies continue to exist even today.Rewards for positive extremes often are very rich leading to kingships or chieftainships.


Some may argue that the Western societies despite being more humane in punishments and less rewarding in nature also have managed to survive.This argument though seemingly plausible is faulty. Even in Western societies we have capital punishment. But due to their advanced nature, such societies manage to preserve their stability by other means. Punishment has taken the form of economic sanctions threatening livelihoods. Benefits have become more intangible. But the basic premise that bad behaviour should be punished and good rewarded still holds good.


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Terrorism: It is Time to Take Out Saddam Hussein

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Following the tragedy of September 11, America has launched a 1st century war to eradicate the threat of international terrorism. Terrorism, long a problem for many nations of the world, was all but foreign to U.S soil. September 11th was the first major attack on mainland American soil since the War of 181. The barbarity of the crime, the toll on innocent lives, and our lack of preparedness for the threat has scared the country to unity, and has scared the rest of the free world into assisting President Bush in finding the evildoers, smoking them out of their caves, and bringing them to justice.


The United States has started in Afghanistan, targeting Osama bin Laden, his al Qaeda network, and the Taliban government that supported and sheltered him. Clearly, this was the appropriate start to the campaign, as bin Laden and his associates were directly responsible for the attacks on the World Trade Center and the Pentagon. But Afghanistan is not the appropriate place to finish. Terrorism is not a problem of one man, country, or government. It is a threat that stretches over the entire world and it must be dealt with as such. Terrorism will not end with the death of Osama bin Laden, nor the destruction of al Qaeda, nor the downfall of the Taliban.


Admittedly, the United States swift and decisive victory demonstrates our resolve and power to those sympathetic to bin Laden, his cause, and his methods. Perhaps Lebanon, Yemen, Somalia, the Sudan, and Libya will be scared straight and will cease their support for terrorists who wish to attack the U.S., Israel, or any other free nation. Nevertheless, there is one country and there is one man whom no Afghan adventure will ever deter from terrorism.


Iraqi dictator Saddam Hussein is the most dangerous man in the world. While distanced from Islamic extremists, he has not stopped developing biological, chemical and nuclear weapons. His connection to September 11th is unsure, but assuredly he would have done the same thing if he could have. Saddam has readily used weapons of mass destruction against his own people. He has no reason to love the United States or the Presidents Bush. Despite U.S. air strikes and no-fly zones, he has refused to allow the U.N. weapons inspectors into Iraq. Can we doubt his willingness to use such weapons against his neighbors or the U.S.?


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Tuesday, February 16, 2021

The Abortion Controversy

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Today few debates in American politics and society are as complex as the debate over abortion. The question of abortion encompasses many different issues, from the biological question of when life begins to the social question of the quality of an unwanted child's life; from the legal question of whether some, not all, abortions should be outlawed to the ethical question of whether a rape victim may be required to bear her attackers child. Because of the debate positions on abortion are usually polarized.


Abortion has been known since ancient times. Women in virtually all cultures have used it as a form of birth control, regardless of whether the culture officially permitted it. Over many centuries, women wishing to terminate a pregnancy have drunk mildly poisonous liquids, rubbed certain herbs on their stomachs, or attempted to pierce their wombs with sharp objects. They may have acted alone or they may have had help. Sometimes these methods of abortion indeed destroyed the fetus. Sometimes, however, the woman succeeded only in hurting herself. At best, abortion was a hit or miss proposition in which the stakes for the woman were quite high.


In the middle of the nineteenth century, however, the situation began to change. As medical technology and knowledge increased, so did the options available to abortion seeking women. Over the decades, operating techniques grew refined enough to allow the doctor or a reasonably skilled layman to surgically remove a fetus from the womb. While this procedure almost always resulted in a successful termination of the pregnancy, many of the old risks for women remained. Until the development of antibiotics in the 140's, the death rate among women from abortions was quite high.


At different times, Western societies have taken all the stances on the abortion question. Abortions were permitted by English common-law at the time of the first European settlement, as long as the abortion was performed before the "quickening"-the moment in pregnancy, usually occurring around four months after conception, when the mother first notices fetal movement. This custom, in turn, was adopted by the American colonies. Exactly how common abortion was in colonial times is impossible to know, but most experts believe that it was far from rare. Certainly many newspapers of the time ran advertisements for abortion inducing drugs.


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Monday, February 15, 2021

SUPERBOWL 2003

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For another consecutive year, Anheuser-Busch Brewing Company takes the lead in the commercials. From sixty one available spots, their products occupied 10 of them. The first commercial that appeared was probably the most liked by the audience. The name of the commercial was Replay and was sponsored by Budweiser beer. I think that with this ad the company was targeting mostly men of all ages, income and social classes. Even though it was a senseless commercial, it at least brought a grin to your face. It was a simple commercial that did not try too hard and was liked by many people. It sort of reflected that simple moments like this one can be enjoyed in life. Representing the brand image was their main goal and I think that they actually did pretty well using their typical icons which where the Clydesdales. Overall, the commercial placed the beer in a situation with so much power that no matter how dumb their commercials get, they stay with you.


The other nine commercials aired by this corporation were not that good. In my opinion, the one described above was the best and it was also different from what they are used to doing.


Pepsi was also a company who decided to try their luck at the Super Bowl commercials. The first product they advertised was "Pepsi with a Twist." This commercial was highly advertised before it was aired and it created many thumbs down after it was seen. The ad portrayed a nightmare which Ozzy Osbourne has involving his family and the Osmonds as well. Pepsi was actually pretty smart in involving the Osbournes in the ad, since their show has been such a success the past year. I think that this ad was mainly targeted to the young audience who follows and watches the show. In this case, the corporation is also mostly selling the brand image. Their ad's objective was probably to advertise the drink, but I think that they did a better job advertising the Ozbourne show. At no point did they describe how the drink tasted or how would you feel if you took a sip. Personally, I think that the production value of this ad was great because Ozzy created major attraction, but he did not do a good job with the product. In addition to that, without offending anyone, I simply cannot stand Ozzy Osbourne.


On the other hand, I think that this company made a great job promoting their new drink Sierra Mist. The ad with the dog peeing on the fire hydrant was hilarious! They were targeting mainly younger people from all income and class levels, since they consume more soft drinks. Also unlike, the Ozzy commercial, here you did get a chance to g


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Thursday, February 11, 2021

Pharmacology

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The study of the poison effects drugs have in the body


The act of preparing and dispensing medication by pharmacist and their staff


The study of the processes each drug undergoes. (ADME = Absorption Distribution Metabolism Excretion)


The study of the mechanism of action of a drug (how drugs work)


Where drug goes straight to the liver, and is broken down less of the drug actually makes it to the desired site of action


Sublingual Buccal


Vaginally Sub Q


Inhalation IV


Transdermal IM


Intraocular Topical


Percent of the drug that makes into the blood stream


Amount of time it takes to eliminate 50% of drug from the body


Mixing things in the same syringe, container and it crystalizes


Diluents addes to powder form to make solution with drug in it.


Cheek


Under the tounge


Highest risk = significant risk to the mother and fetus


Use MAY cause harm to the fetus, but may benefit the mother


Animal studies have shown a risk to the fetus


Animal studies have not shown a risk to the fetus


Lowest risk studies have not shown any risk to the fetus


Powder or liquid inside a gelatin-like container


Capsule in which each pellet has a polymer coating with different thicknesses, to allow for release at different times


Medication in water and alcohol. This increases the solubility of drugs, making them work faster.


Tabs are breakable and have a low pH, making them acidic. Enteric coated tabs are very basic with a high pH.


Meds in liquid sugar.


Meds that are released by sucking


Semi-solid mixture that contains medication in a WATER SOLUBLE base. (frequent application usually required)


Placed on the skin, a semipermeable membrane is present between the patch and the skin that contains the medication that is usually released over a 4 hour period; the dosage released depends on the concentration of the patch.


Semi-solid preparation of medication in an OILY base, the base being petrolatum. Oily in texture but makes for good, long skin contact that is not easily removed.


1. Creams


. Ointments


. Lotions


4. Powders


5. Patches


6. Astringents


7. Shampoos


1. Tablets


. Capsules


. Lozenges


4. Elixers


5. Suspensions


6. Syrups


1. Drug - Drug


. Drug Disease


. Drug Food/Drink


4. Disease Food/Drink


When one drug increases or decreses the effect of another drug or both drugs.


When a drug interferes with the pathophysiology of a disease.


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Friday, February 5, 2021

The Grapes of Wrath

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The Grapes of Wrath is not only a story of a family that is moving to California and in the process go through many trials and tribulations. This novel represents social injustice in many ways. Social injustice is when people are discriminated against for reasons that are unjust. It reminds me of when people say, "life's not fair", once someone is bias towards anything ranging from a group of people to a few individuals, or an organization, and they treat them in an unpleasant way, it's socially unjust. This is because people aren't getting the same rights as other people are. An example of this would be when black people were thought of as nothing more than trash, and sold as slaves. This isn't fair because they are the same as every other human, but because of their race they weren't accepted.


This novel depicts different types of social injustice. There was one example of this that stuck out in my mind in a huge way. Jim Casey was trying to organize the workers of the strike and the policemen didn't like it and decided to stop him that they would kill him. Going that far to stop someone from doing something so harmless is totally wrong, and extremely unfair. It was also horrible that the police wanted to burn down Hooverville just because they wanted to get rid of the okies. It 's strange that the police who are suppose to protect, and lend a hand to others, were the ones that were going to actually set fire to a town. The police department doesn't have to like the okies, but they shouldn't even think of doing something to put people's lives in danger to drive them out of town.


Today we still have many social injustices. I think that people who are gay or lesbian are sometimes not treated the way they should be. Lots of times people who aren't heterosexual are beaten or are verbally abused by people who don't understand them or don't approve of their lifestyle. This is being prejudice to people who haven't done anything to anyone, therefore shouldn't be torn apart just because of their sexual preference. There are hate group that are open about their hatred to these people. It had actually ruined the lives of some select gays or lesbians that have been tortured from un-accepting individuals. Sadly some have even died from severe beating, or suicide. This is an example of unreasonable treatment towards people that have done nothing wrong.


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AD/HD

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Effects of Attention Deficit/Hyperactivity Disorder


Maladaptive behavior such as attention deficit/hyperactivity disorder (ADHD) is common among children. The diagnosis of ADHD in adults can be more difficult than in children. There are many controversial issues surrounding adult/child (ADHD) which include history, symptoms, treatment, and causes.


Historically speaking, ADHD is generally thought to be a childhood disorder. However, data suggest that many adults, both male and female are affected. Most patients diagnosed during childhood carry the disorder into adulthood. Studies show that out of the number of adult cases, over 50 percent were ADHD as children. Nevertheless, women tend not to be diagnosed as children because they never made trouble. Instead, they are often called daydreamers or disorganized. However, the cognitive problems such as being attentive exist. In addition, of the children diagnosed with the disorder, over 80 percent were boys.(Searight 1)


This disorder presents different symptoms in adults than in children. Adults are first evaluated according to their personal account of symptoms. Some of these symptoms may include problems with organizational skills, being easily frustrated, unable to prioritize, quick tempered, impulsive, trouble coping with stress, finding it hard to finish tasks, trouble keeping a job, and defiance of authority figures. The individual may also forget important engagements or speak out of turn, giving no thought to what he or she says. Personality traits of the individual may range from being creative, intelligent, and driven to pessimistic, worrisome, underachiever, or destructive. Persons having ADHD throughout childhood seem to undergo changes as an adult. In the place of hyperactivity, adults tend to have feelings of being completely out of control. Although some adults may be able to exercise self-control while sitting through a lecture, they probably will not comprehend anything that was said. They may also experience problems with short-term memory and math skills. Studies conducted by Doctor Julie Scweitzer on adult males with and without ADHD reveal a difference in the brain. The men without ADHD had no problem with adding given strings of numbers. However, the men with ADHD had trouble recalling stored information, while processing current information. Symptoms in children may include rage, aggressive behavior, hurting other children and learning disabilities. (Searight ,4) ( Fine,4,5)


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Wednesday, February 3, 2021

Info on stuff

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James


Clergy A body of officials who perform religious servuses such as priests, ministers, or rabbis. The pope was the head of the church. The priests served as the main contact with the church. The priests were the lowest ranking members of the clergy


Divine right Absolute monarchy believed in divine right. The idea that god created monarchy and that monarchy was its representatives on earth and are there for answerable only to god. This idea was not new to the 16th century.


Enlightenment in Buddhism a state of perfect wisdom in which one understands basic truths about the universe. Siddhartha wandered through the forests of India for six's years trying to gain enlightenment or wisdom. He fasted, eating only six's grains of rice each day and he sat in meditation for 4 days and achieved an understanding of suffering in this universe from then on he was known as Buddha.


Feudalism For safety and for defense, people in the Middle Ages formed small communities around a central lord or master. Most people lived on a manor, which consisted of the castle, the church, the village, and the surrounding farm land. These manors were isolated, with occasional visits from peddlers, pilgrims on their way to the Crusades, or soldiers from other fiefdoms.


Gothic in the early 1100s, a new style of architecture, known as gothic, evolved. The term gothic comes from a Germanic tribe named the Goths. It described the particular church architecture that spread throughout the middle ages unlike the gloomy churches gothic churches were thrust upward as if reaching towered heaven.


Hieroglyphics In AD 1 the Byzantine Emperor Theodosius I closed all pagan temples throughout the empire. This action terminated a four thousand year old tradition and the message of the ancient Egyptian language was lost for 1500 years. It was not until the discovery of the Rosetta stone and the work of Jean-Francois Champlain (170-18) that the Ancient Egyptians awoke from their long slumber.


Iroquois The original homeland of the Iroquois was in upstate New York between the Adirondack Mountains and Niagara Falls. Through conquest and migration, they gained control of most of the northeastern United States and eastern Canada. At its maximum in 1680, their empire extended west from the north shore of Chesapeake Bay through Kentucky to the junction of the Ohio and Mississippi Rivers; then north following the Illinois River to the south end of Lake Michigan; east across all of lower Michigan, southern Ontario and adjacent parts of southwestern Quebec; and finally south through northern New England west of the Connecticut River through the Hudson and upper Delaware Valleys across Pennsylvania back to the Chesapeake.Please note that this sample paper on info on stuff is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on info on stuff, we are here to assist you. Your cheap custom college paper on info on stuff will be written from scratch, so you do not have to worry about its originality.


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Whats a man?

If you order your research paper from our custom writing service you will receive a perfectly written assignment on Whats a man?. What we ne...